Survey Blog Post

In Kevin and I's survey, our goal was to find out what the general student body thought of school lunches and whether or not they believed they were nutritional or not. The demographic questions gave us good insight on what the student body thought of the school lunches. The answers varied, but in the end, concluded to be that the school lunches are only sub-par, in terms of nutrition and value. In retrospective, I believe I would only make minor changes to the survey, as overall it covered all the information needed. After going through the information, there was no significant difference in answers. The most informing question was whether or not students believed that they should either leave school for lunch or employ microwaves into the lunchroom. The strong majority of the population believed that both microwaves and freedom to leave should be allowed. The overall summary of the answers concluded to be positive and helpful, as they gave us fantastic insight on what the student population thought of their own school lunches. I enjoyed working as a team with my friend Kevin, as we are efficient when it comes to getting work as such done.

Virtual Sports

My most challenging areas include Media Planning, Ticket Pricing, and Parking Lot Staff. These are difficult as the numbers from city to city vary greatly and there aren't any specific numbers that apply to each of these areas.
I excel in sponsorships and licensing, as negotiating the right deals for the right amount of money comes very easy to me personally.
I believe that Market Research is the most important aspect of this project, as it gives you an idea of what your demographic is like and what you have to work with when doing the project.

Chapter 3 Scavenger Hunt Summary

For the Chapter 3 Review, we partnered up with another member in the class to complete an online scavenger hunt that covered several topics, including the Olympics and Women's Sports. Throughout this task, I found that finding jobs at the collegiate level was the easiest task, as there are several websites that provide recent job openings amongst all three major division levels. Having a partner reduced the workload as well as the time it took to complete the task as a whole, however, I feel I work more efficiently independently, therefor I would've like to have completed this task individually. In all, I felt this was an okay way to assess the knowledge of chapter three, but I feel there would've been better ways to do so.

Amateurism in the NCAA

In this blog post, I'll be discussing the concept of amateurism in the NCAA throughout all three main divisions. The rules of amateurism, priorities, and focuses in the NCAA differs greatly amongst all three divisions. For example, Division 1 College sports focus heavily on the athlete, yet still try to maintain a balance between being a student and being the athlete the team needs them to be. On the opposite end of the spectrum, Division 3 sports put a rigorous academic focus first as opposed to athletics; If a player has an important test or project due in a few days, they have the right to skip or miss practice in order to complete said project. Division 1 sports would not allow such liberties. In conclusion, Division 1 sports take a lot of the college experience away from the athlete in order to build a strong athletics program to support the college as well. Division 3 colleges put the student first, then the athlete second.

Amateurism:

The definition of amateurism is someone who engages in a pursuit, especially of a sport, on an unpaid basis. The NCAA is extremely strict about amateurism and athletes who participate in doing activities that break the boundaries of the definition of amateurism.

In general, amateurism requirements do not allow:

1. Contracts with professional teams
2. Salary for participating in athletics
3. Prize money above actual and necessary expenses
4. Play with professionals
5. Tryouts, practice or competition with a professional team
6. Benefits from an agent or prospective agent
7. Agreement to be represented by an agent
8. Delayed initial full-time collegiate enrollment to participate in organized sports competition

Any of these points break the boundaries of Amateurism and will result in a suspension of a player at minimum as a penalty towards the college team

Read more about Amateurism in the NCAA here: Amateurism in the NCAA

Endorsement Deals and Piracy

In this blog post, I'll be discussing several different famous athletes and there endorsement deals, as well as the idea and concept of piracy and how it impacts the economy

Michael Jordan's Endorsements Include: Nike, Gatorade, Bijan Cologne, MCI world com, Rayovac Batteries, Hanes Underwear, Ball Park Franks, Wheaties, Wilson Sporting Equipment, Oakley Sunglasses, AMF Bowling ,CBS, Sports line Chevrolet, McDonalds, Bigsby & Kruthers, NBA Entertainment/CBS-Fox home videos, Upper Deck, Michael Jordan's Restaurant, Chicago Coach, Leather products,Warner Brothers, McI. and Coca Cola

David Ortiz Endorsements Include: Dunkin' Donuts, Fanatics, New Balance, Reebok, and Samsung

Alex Rodriguez's Endorsements Include: Pepsi, Mercedes Benz, and Guitar Hero

Peyton Manning: Nation Wide, MasterCard, Papa Johns, DirecTV, and Krafts

Mike Trout's Endorsements Include: Subway, Nike. Old Hickory Bat Co,, and Body Armor Super Drink

Miguel Cabrera's Endorsements Include:  Chrysler, Maltin Polar, Franklin Batting Gloves, Wilson Fielding Gloves, New Balance Baseball Cleats, Working Publishing, Bozeman Watch Co, Oakley, Sony Playstation and T- Petroleum Corp.

Jonathan Toews Endorsements Include: Bauur, LemonHead, Chevrolet, and Canadian Tires

Andrew Luck has Few Endorsements, such as: Klipsch, Body Armor Sports Drink, Nike, Quaker Oats, and Gatorade and EA Sports


Piracy
There are many different examples of piracy present in the real world. For example, when I was living in China, nearly every single movie that was bought from a vendor off of the street was pirated. This means the product was illegally downloaded or reproduced in a way without consent of the original creator, then sold for a profit.

Sony has recently had a so called "Pirate Attack", meaning that a few of their movies have been stolen and illegally downloaded. This link tells more about the event: http://www.nydailynews.com/entertainment/movies/pirates-hack-sony-movies-article-1.2028470

MGM had a case of piracy when there was a court ruling over whether or not companies like Grokster and Streamcast should be allowed to share movies and music from person to person without consecutive purchase of the product. There were 9 votes for MGM and 0 votes against, justifying the infringement of the company's products

Recently, a very popular torrenting site known as the Pirate Bay was shut down by the government largely due to the fact that it was an extremely popular torrenting site that provided millions of people with free access to movies, music, games and more without cost or charge against the original company. It was shut down temporarily, however, the site was brought back up again by the original creators who found a way to bypass the government firewall.



 

My Introduction

Hi! My name is Ben Lynch and this is my blog for Sports Marketing. I'm a sophomore here at Reading Memorial High School, and some of my interests included basketball, painting, drawing, playing guitar, and cooking. I'm excited to get into Sports Marketing and learn more about what this class has to offer!